Maren Hamilton, social strategist & advisor holding a smartphone with a checkered case, wearing a The North Face jacket

hi. hello. greetings.

Let’s tell compelling stories that elevate your brand. ✨

With over a decade of experience in bringing brands to life through social media, I’ve had the honor of building vibrant communities for household names like The North Face and Starbucks. From winning a Shorty Award and having my work featured in AdAge to speaking at industry-leading events like Social Media Week, eTail, and Outdoor Media Summit, I bring passion and expertise to every project.

When I’m not scrolling TikTok or coming up with my next big idea, you’ll find me outside—hiking, skiing, practicing yoga, or kayaking with my pups by my side.

brands i’ve worked with

  • The North Face skier jumping down a snow-covered mountain slope, surrounded by snow and rocks, with clear blue sky.

    The North Face

  • A Chemex coffee maker with freshly brewed Starbucks coffee on a table, with steam rising from the filter.

    Starbucks

  • Two people holding and clinking bottles of Kevita Master Brew Kombucha, sitting on an outdoor blanket with mountains in the background.

    KeVita

  • The Property Brother standing in front of a modern white house with a blue ADT security sign.

    ADT Security

  • Jar of SunButter sunflower seed butter on a yellow background with sunflower seeds, a spread of butter, and slices of bread.

    SunButter

Awards & Recognition

  • The North Face Turns Viral Customer Video Into Community Management Win [PR Daily]

    The North Face‘s #MoreThanAJacket Campaign Drove Brand Loyalty and Social Buzz [PR Daily]

  • Community Management Category: The North Face [Shorty Awards]

    Overall Facebook Presence Category: ADT #SafeAtHome [Shorty Awards]

  • Silver Reggie Award: KeVita "Discover Your Local Culture" Social Campaign

  • The North Face x Skims Collaboration Generates $5.4 Million in Media Exposure Within 48 Hours [WWD]

  • How The North Face Turned a Viral TikTok Customer Complaint into a Marketing Win [AdAge]

Speaking Engagements

  • eTail West 2025

    How to Win on Social in 2025

    Maren Hamilton giving a talk on social storytelling, rocking pink pants on stage. A large screen displays a diagram titled 'Elements of a Good Story,' showing a story arc.

  • Social Media Week

    Igniting Growth: The Importance of Building Creators Into Your Strategy

    Panelists Maren Hamilton, Luis Carranza and Amanda Bopp seated on stage at Social Media Week event with red backdrop.

  • Outdoor Media Summit

    TikTok Strategies for Brands & Publications

    Outdoor Media Summit panelists.