Maren Hamilton, social strategist & advisor holding a smartphone with a checkered case, wearing a The North Face jacket

Let’s tell compelling stories that elevate your brand. ✨

With over a decade of experience in marketing, I’ve helped brands like The North Face and Starbucks cultivate engaged audiences and drive impact. From award-winning campaigns to features in AdAge, my work has been recognized across the industry for its blend of creativity, connection, and cultural relevance.

I’ve had the opportunity to share insights from the stage at events like Social Media Week, eTail and Outdoor Media Summit and joined conversations on podcasts like Backcountry Marketing, where I discuss social media, creator marketing, and brand storytelling.

Today, I lead Marketing & Growth at Popfly, a fast‑growing startup connecting brands with outdoor, travel and adventure creators.

When I’m not deep in strategy decks, I’m outside: skiing, paddling, or hiking the trails with my pups.

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brands i’ve worked with

  • The North Face skier jumping down a snow-covered mountain slope, surrounded by snow and rocks, with clear blue sky.

    The North Face

  • A Chemex coffee maker with freshly brewed Starbucks coffee on a table, with steam rising from the filter.

    Starbucks

  • Two people holding and clinking bottles of Kevita Master Brew Kombucha, sitting on an outdoor blanket with mountains in the background.

    KeVita

  • The Property Brother standing in front of a modern white house with a blue ADT security sign.

    ADT Security

  • Jar of SunButter sunflower seed butter on a yellow background with sunflower seeds, a spread of butter, and slices of bread.

    SunButter

Awards & Recognition

  • The North Face Turns Viral Customer Video Into Community Management Win [PR Daily]

    The North Face‘s #MoreThanAJacket Campaign Drove Brand Loyalty and Social Buzz [PR Daily]

  • Community Management Category: The North Face [Shorty Awards]

    Overall Facebook Presence Category: ADT #SafeAtHome [Shorty Awards]

  • Silver Reggie Award: KeVita "Discover Your Local Culture" Social Campaign

  • The North Face x Skims Collaboration Generates $5.4 Million in Media Exposure Within 48 Hours [WWD]

  • How The North Face Turned a Viral TikTok Customer Complaint into a Marketing Win [AdAge]

Let’s Work Together

  • Social Playbook Development

    For brands looking to build a social strategy from the ground up. Includes a competitive analysis, channel recommendations, social commerce framework and tailored content strategies.

  • Influencer & Creator Framework

    A structured plan to help brands navigate creator collaborations, ensuring they connect with the right voices that elevate brand awareness and engagement.

  • Project-Based Support

    Designed to help you plan, execute and optimize high-impact marketing campaigns on social. Get a comprehensive content plan aligning messaging, targeting and channel strategies for maximum impact.

  • Fractional Social Leadership

    Social expertise without the full-time hire. I'll seamlessly integrate into your team, providing hands-on strategic guidance through platform shifts, growth strategies and content creation.

Speaking Engagements

  • eTail West 2025

    How to Win on Social in 2025

    Maren Hamilton giving a talk on social storytelling, rocking pink pants on stage. A large screen displays a diagram titled 'Elements of a Good Story,' showing a story arc.

  • Social Media Week

    Igniting Growth: The Importance of Building Creators Into Your Strategy

    Panelists Maren Hamilton, Luis Carranza and Amanda Bopp seated on stage at Social Media Week event with red backdrop.

  • Outdoor Media Summit

    TikTok Strategies for Brands & Publications

    Outdoor Media Summit panelists.